IRL marketing is essentially a combination of offline and internet methods. Even if businesses are expanding at an incredible rate, there is still a need for real-life marketing that you can do efficiently offline and in person. While digital marketing has undoubtedly made it easier for businesses to advertise their products and services from the comfort of their own space, there are times when you will need to adopt some offline marketing tactics as well.
If you are still battling to gain your business the publicity, it deserves, here are some strategies that can undoubtedly assist you.
A Call to Action Technique
There may be times when you are just browsing the internet. Suddenly, a pop-up appears advertising a lifestyle store offering fantastic buy one get two deals, but they do not have an online store. So, what are you going to do? You’d still want to go to the store to check out their selections and not pass up the chance to get three items for the price of one. This is basically what a call to action technique is.
The same can be done for the online store when you ask the business to advertise your online store by informing customers about the amazing offers that you have in your store. You may also use events to publicise your business and have people visit your website due to the event.
Offering Discounts and Other Benefits
It is a natural human propensity for people to be drawn to the offers and benefits they receive in exchange for acquiring something or engaging in any activity. You can publicise the discounts and special offers running in your physical store online and vice versa.
Customers will be compelled to visit your website or store to see what you have to offer. This strategy is especially beneficial for local companies that do have a good name in their region but want to have a greater digital presence and firms that have a strong reputation online but are working hard to gain recognition offline.
Use QR Codes to Increase the Traffic on Your Website
To successfully blend your physical and online marketing activities, you must convey customers back and forth in time in a seamless manner. Most of your leads will not want to spend the trouble to make a connection alone if this process is inefficient.
QR codes are one excellent technique to accomplish this. You can ask clients to scan the QR code for any activity they want to conduct, immediately transporting them to the required website. If you want more visitors to your website, this is a good approach by combining an offline and online strategy.
Make Your Brand Consistent
Because there is a distinction between online and physical marketing, it is critical to take the time to ensure that the information and branding are similar in all channels. This can incorporate your company’s logo on your website and booklet, as well as the same tagline. Use comparable terms and make it recognisable to customers across numerous platforms.